The Crazy Behind Android "Andy Rubin"
Saturday, 16 March 2013
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Managed to become head of the Google Android Operating System, Andy has resigned from the position. Nonetheless, it is still in Google's rumored, holds the position that has not been announced.
Rubin one sentence about the famous Android is, "We do not currently make a mobile Google: we allow thousands of people to make Google your phone!"
Sentence seemed stressed philosophy behind Android phone. Proven, now there are many types of mobile phones, tablets, and even cameras that run the Android operating system.
Google's Rubin's career began in 2005, when Android Inc. devoured by Google. However, before that, Rubin has already been touched by Apple and Microsoft, two monsters who now also competing with Google in the smartphone arena.
Apple's entry from the beach
Since early childhood, Rubin'm used to see a lot of new gadgets. This is because his father, a psychologist who rattle the steering wheel to the direct marketing business, saving electronic products that will sell in a Reuben.
It has a great interest in all things smelly robot. At Carl Zeiss AG, where he worked first time after graduation, Rubin was in a Robotics division, exactly in digital communication between the network and measurement devices and manufacturing.
Once from Carl Zeiss, it could work in the field of robot at a firm in Switzerland. Rubin career in the field of Robotics appear bright. However, his life changed pandemonium Cayman Island vacation in 1989.
When are visiting the tropical island of Jamaica, the Rubin accidentally met a named Bill Caswell. This man was sleeping on the beach, driven from a cottage after an argument with his girlfriend.
Andy offers a men's shelter. As its response, Casswell job offer. Incidentally, the guy who works at Apple.
At Apple, Rubin experiencing pleasant times. At that point, Apple is still in good condition thanks to the Macintosh computer.
Apple culture was spread on self Rubin. There he could do such programming ignorance over telephone system so that he could pretend to be the CEO, John Sculley.
Gag like that might be favored Steve Jobs, the man who loves to make a joke over the phone. But it was a period when Apple without Jobs.
"Thrown" into General Magic
From the manufacturing, Rubin moved to the research at Apple. Then, in 1990, Apple is doing a spin-off to form a company called General Magic and Rubin participate in it.
General Magic focused on the development of handheld device and communication. The workaholic engineer, including Rubin course, successfully developing a software device called Magic Cap.
Unfortunately, Magic Cap received no response from handsets and telecommunications enterprises. Magic Cap incorporates some just do it for a while. General Magic was finally crushed.
Some developers at General Magic, along with some veteran Apple and founded Artemis Research. These businesses are developing something called WebTV, an early effort to combine the Internet with television.
"Drop-in" to Microsoft
Rubin joined Artemis to follow the develop WebTV. When Microsoft bought Artemis, in 1997, Rubin also follow the company merged with the monster.
Rubin crazy special episode happened back at Microsoft. Rubin developed a camera-equipped robot to mengerjai colleagues. Madness, the robot is connected to the internet and in one incident could compromised by outside Microsoft.
In 1999, Rubin out of WebTV (and what it means, it is no longer a Microsoft employee). It then rented a store in Palo Alto, California, and mentions that store as a laboratory.
In a place filled with a collection of robot toys Reuben, was born the idea for a new product. Together with some other friends, Rubin later founded Danger Inc..
Early success with the Sidekick
Success achieved through a device called Danger Sidekick. Originally, this device is called the Danger Hiptop. However, in the market it is known as the T-Mobile Sidekick.
"We wanted to create a device, about the size of a brown stem, with prices below 10 U.S. dollars, and can be used for the process of scanning an object and get information from the internet about such things. Then, add the radio and transmitter devices, be Sidekick , "said Rubin about Sidekick.
Currently, the Sidekick is already visible obsolete. But at the time, the Sidekick is an odd thing with technology that goes beyond the concept of time.
The device, according to Rubin, is a data accessor with telephone capabilities. When it appeared on the market, Sidekick must face the fact that PDAs are losing markets. However, Rubin insisted that the Sidekick is not a PDA.
"Perhaps, people ask if this is not a PDA or mobile phone. They ought to ask, is this the platform to third party developers? These are nothing new. This is for the first time a phone is used as a platform for third-party developers," said Rubin.
Now, what Rubin said it would not be weird anymore. Just look at Apple with millions of third-party applications that appear on the iPhone.
Another thing that made Danger, which at the time had not imagined, is bridging between handset makers and network providers. Danger decided to share profits with the T-Mobile Sidekick services.
Thus, do not rely on the sale of handsets Danger as the only source of income, but also from service. This makes enterprise device makers (Danger) have the same purpose with the seller of devices (telecommunication operator T-Mobile).
Annexed Microsoft
Rubin left Danger in 2004. In 2008, his company was bought by Microsoft.
The monster apparently attracted to enter the phone business even more aggressively. Value offered was not half-hearted. According to news circulating, Microsoft bought Danger with price 500 million U.S. dollars.
However, Microsoft's purchase of Danger by bringing the results turned out to be flowery. The remaining executive from Danger incorporated by Microsoft into the Mobile Communications Business, Entertainment and Devices of the division.
Then, they were asked to develop a mobile phone, known as the Pink Project. The target, this phone ought to be able to rival iPhone, BlackBerry, and Android.
Failure of Project Pink
According to Computerworld, Project Pink classic suffering in a large enterprise. Because proyeknya prestigious enough, it is contested by several parties. More Worse yet, growth continues deviated from the desired.
For example, the first cell phone that will be developed with Java base, but then asked to use a Microsoft operating system. Unfortunately, Windows Phone 7, which should be able to be used for Project Pink, is not ready.
Consequently, when it launched, the phone finally called Microsoft Kin uses the Windows operating system for mobile devices that is "old". Cold market response even make Kin eventually be shut down, just a few months since it launched.
Fortunately Sidekick service, Microsoft inherited from Danger, also not too good. In one incident, which is still not sure what the cause is unknown, Sidekick customers suddenly lost all their data.
One should note, all data on the Sidekick was kept "in the cloud" (in this case on a server that run Microsoft and can be accessed via the internet). Well, when the server is experiencing interference, all Sidekick user data will disappear.
Courting Google founders
In early 2002, Rubin managed to give a lecture at Stanford on Sidekick expansion. The initiative, though sales did not explode Sidekick on the market, the device is judged good enough from engineering side.
Coincidence that Larry Page and Sergei Brin, founders of Google, sit in on the lecture. After the lecture, Page found Sidekick Rubin to see up close.
Apparently, Page to see the devices using Google's search engine. "Cool," said Page.
This is a starting point for Page for an idea that in a few years later will come true: a Google mobile phone.
Establish Android
About two years after that, Rubin left Danger and try to do new things. In between attempts to enter digital camera business before finally he founded Android.
Android incubating Rubin when he became Entrepreneur-in-Residence joint venture capital firm Redpoint Ventures in 2004. "Android started from a simple idea: provide robust mobile platform and open up more quickly can drive innovation for the benefit of our customers," said Rubin.
In July 2005, 22 months after the Android stand, the enterprise has been swallowed by the giant Google. Rubin also choose to join Google.
When buying Android Inc., Google did not mention the details how the price paid and what to do with these companies. In fact, Google mentions purchase as acquisition of human resources and technology alone.
In addition to Andy Rubin, Google being scooped many brilliant people from Android. These include Andy McFadden (WebTV developers together Rubin, and as an Moxi Digital) Richard Miner (former Vice President of Orange, the telecommunications company) and Chris White (the founder of Android and planner interface WebTV).
Revolutionary "Green Robot"
With Google, Android is given extra strength. Original enterprise Mountain View, California, is then formed the Open Handset Alliance to develop for Android devices.
"Google can not do everything, and we do not need.'s Why we formed the Open Handset Alliance with more than 34 partners," said Rubin.
Android devices that are present in the market was not created by Google. Android heavyweight fighter, including Motorola, Samsung, and HTC, respectively threw their signature Android phone to market.
"Just throw the device software is not enough," Rubin explains. "You need the handset software is developed for device and network providers that want to market it."
As Larry Page said, while announcing pullback Rubin from his department, initially many people regard Rubin "crazy".
"It is believed, apply standard by leveraging open source operating system will drive innovation in the mobile industry. Most people then thought it crazy. But we (founders of Google, Page and Brin) agreed with his thinking," said Page.
Currently, according to Page, Android is a mobile operating system most widely used in the world. Affiliates in the world to achieve the 60's pemanufaktur, 750 million devices have been activated, and 25 billion downloads in Android Market applications.
"Achievement in excess of our current crazy ambition to develop Android in the beginning," said Page.
What progress "Mr. Android" next? Page hope Andy Rubin will start a new chapter in Google. It was hoped that Rubin will throw many other crazy projects, the preferred term Page: moonshot.
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Judul: The Crazy Behind Android "Andy Rubin"
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